The following notes provide a general overview of what happens to your personal information when visiting our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration below. Business contact information (unless provided solely for personal purposes) is mostly exempt from these provisions.
Data Collection on Our Website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator, whose contact details can be found in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected by you communicating it to us. This can be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website works flawlessly. Other data may be used to analyse your user behaviour.
What rights do you have with regard to your data?
Any time and free of charge you have the right to request information about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction, blocking or deletion of these data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of data protection. Furthermore, you have the right to appeal to the competent supervisory authority.
Third-Party Analysis Tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can contradict this analysis. We will inform you about the possibilities of objection in this data protection declaration.
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
We strive to avoid the collection of personal data on our websites as proactively as possible because data that was not collected in the first place do not have to be administered and protected subsequently. Nevertheless, if you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This data protection declaration explains which data we collect and for what purpose we use it. It also explains how and for what purpose this is done.
We want to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security vulnerabilities. Complete protection of the data against access by third parties is impossible.
The responsible body for data processing on this website is:
29 Tai Seng Avenue, 07-11
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your consent. You can revoke your consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of Appeal to The Competent Supervisory Authority
In the event of breaches of data protection law, the data subject shall have the right to lodge a complaint with the competent national supervisory authority. In such a case, however, we kindly ask you to inform us beforehand. We will then examine the case and, if possible, rectify it.
Right to Data Transferability
You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator via this site. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, Blocking, Deletion
Within the framework of the applicable legal provisions, you have, free and at any time, the right of information about your stored personal data, their origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of personal data.
Statutory Sata Protection Officer
We have appointed a data protection officer for our company.
29 Tai Seng Avenue, 07-11
Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files which are stored on your computer by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you remove them. These cookies enable us to recognise your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for specific situations or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies, which are necessary for the execution of the electronic communication process or for the provision of certain functions desired by you (e.g. shopping basket function), are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a justified interest in the storage of cookies for the technically error-free and optimised provision of his services. As far as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- used operating system
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data will not be merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Registration on Our Website
You can register on our website to use additional features on the site. We use the data entered for this purpose only for the purpose of using the particular offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse the registration.
In the case of significant changes, for example in the scope of our services or in the case of technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration is stored by us as long as you are registered on our website and is then deleted. Legal retention periods remain unaffected.
If you send us enquiries via contact form or e-mail, your details from the form including the contact data you provided will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. b GDPR. We do not pass on this data without your consent.
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files which are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.
We have activated the IP anonymisation function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the site, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to avoid your information from being collected on future visits to this website: Disable Google Analytics.
Demographic Characteristics of Google Analytics
This website uses the function "demographic features" of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-related advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described under "Objection to data collection".
Google Analytics Remarketing
Our sites use Google Analytics Remarketing features in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows you to link advertising target groups created with Google Analytics Remarketing with the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-related, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one terminal (e.g. mobile phone) can also be displayed on another of your terminals (e.g. Tablet or PC).
If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalised advertising messages can be displayed on any device on which you sign in with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by opting out of personalised advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/.
The data collected in your Google Account is only collected on the basis of your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). In the case of data collection processes that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the data collection is based on Art. 6 para. 1 lit. f GDPR. The justified interest results from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.
Further information and the data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and do not serve the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognise that the user clicked on the ad and was directed to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under User Settings. They will then not be included in the conversion tracking statistics.
Conversion cookies" are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for specific circumstances or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google Web Fonts
This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
If your browser does not support web fonts, a standard font will be used by your computer.
This page uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
If you do not agree with this processing of your data, it is possible to deactivate the "Google Maps" service and thus prevent the transmission of data to Google. You have to deactivate the Java-Script function in your browser. However, we like to point out that in this case you cannot use "Google Maps" or can only use it to a limited extent.
The use of the service for the purpose of making contact is voluntary and initiated exclusively by the customer. We do not use this service for initial contact, for ongoing business correspondence or advertising purposes of any kind. We process the contact data exclusively in the context of customer acquisition and quoting and then delete them in WhatsApp within a reasonable period (generally 30 days). By choosing to use the instant messaging service to initiate contact, the customer consents to the use of their personal data for communication regarding the establishment of a business relationship and further processing by WhatsApp Ireland Limited. This consent can be revoked at any time for the future without reason by post or e-mail to us.
Twitter, LinkedIn, Xing and Other Social Media Providers
On our pages, we do not include functions of social media services such as Twitter, LinkedIn or Xing, but links to these providers. By using these links, you leave our pages and visit websites of the respective social media provider, whereby a connection to servers of this provider is established, possibly personal data in context with your account linked and disclosed to other users. We expressly point out that as the provider of the pages, we do not have any knowledge of the content of the transmitted data or of its storage and use by the social media provider. Further information on this can be found in the data protection declaration of the respective provider.
Privacy settings at Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be changed in the account settings at https://twitter.com/account/settings.
For more information about the LinkedIn Corporation Privacy Statement, 2029 Stierlin Court, Mountain View, CA 94043, USA, please visit https://www.linkedin.com/legal/privacy-policy.
For more information on Skype Communications SARL's privacy statement, 23-29 Rives de Clausen, L-2165 Luxembourg, please visit https://www.skype.com/de/legal/.
Further Information About Email News ("Newsletter")
The following information will also inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to the receipt and methods described.
Contents of The Newsletter, Double Opt-In and Logging
We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient or legal permission. Insofar as the contents of the newsletter are specifically described within the framework of the registration, they are decisive for the consent of the user. In addition, our newsletters contain information on digital transformation and digital marketing for small businesses, craftsmen and retailers (this may include in particular references to blog posts, lectures or workshops, our services or online appearances).
If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be obtained on a voluntary basis. We use these data exclusively for the dispatch of the requested information and do not pass these on to third parties.
The registration to our newsletter takes place in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
Use of The "MailChimp" Dispatch Service Provider
MailChimp is a service with which the sending of newsletters can be organised and analysed. If you enter data for the purpose of subscribing to the newsletter (e.g. e-mail address), these will be stored on the servers of MailChimp in the USA.
MailChimp is certified according to the "EU-US-Privacy-Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA which is intended to ensure compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyse our newsletter campaigns. When you open an e-mail sent with MailChimp, a file contained in the e-mail (so-called web beacon) connects to the servers of MailChimp in the USA. In this way, it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to tailor future newsletters to the interests of recipients better.
If you don't want MailChimp to analyse you, you have to unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data that you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted both from our servers and from MailChimp's servers after you cancel the newsletter. This does not affect data stored by us for other purposes (e.g. e-mail addresses for the member area).
Registration Data, Statistical Survey and Analyses
To subscribe to the newsletter, it is usually sufficient to enter your e-mail address. In addition, we ask you to indicate your first and last name as well as your company name. This information is used to personalise the newsletter and to adapt the contents of the newsletter to the interests of our readers. Optionally, you can also leave your company address so that we can better inform you about your location.
The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of recovery are first collected. This information is used for the technical improvement of the services on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times.
Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is, however, neither our aim nor that of MailChimp to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different material according to the interests of our users.
Online Access and Data Management
You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your approvals to its dispatch via MailChimp and the statistical analyses expire. A separate revocation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.
You will find a link to cancel the newsletter at the end of each newsletter.